Download the webinar below.

NO COOKIES, NO PROBLEM: SWEETENING YOUR RETARGETING APPROACH IN 2024



As the digital landscape evolves, the death of 3rd party cookies poses a significant challenge for digital marketers. In this webinar, we'll uncover strategic alternatives that help sweeten the deal when it comes to successful retargeting in the new cookie-less world.

How can you effectively target and engage your audience without relying on traditional tracking methods? Our digital marketing team will discuss innovative solutions that go beyond the traditional cookie-cutter approach. From leveraging first-party data intelligently to exploring alternative tracking and targeting methods and privacy-preserving tech, we will explore the sweet aspects of retargeting that help shape a resilient and effective digital strategy for 2024 and beyond. 

Key Takeaways:
  • Understand the impact of the discontinuation of 3rd party cookies on retargeting strategies. 
  • Explore alternative methods for effective audience targeting and engagement. 
  • Learn how to harness first-party data to enhance your marketing and advertising efforts. 
  • Embrace privacy-centric practices to build trust and compliance. 
  • Gain insights into the evolving landscape of digital marketing and prepare for the future.  


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SilverTech is a digital experience agency redefining how businesses connect with their customers. Founded in 1996, SilverTech delivers digital strategies and solutions that connect user experiences with innovative tech to maximize results. With services such as digital consultation and strategy, website design and development, content management implementation, custom application development and full-service digital marketing, SilverTech provides an unexpectedly enjoyable experience to solving even the most complex business problems. SilverTech has worked with national and global brands such as Segway, Drexel University, Nova Scotia Power, Fulton Bank, State of New Hampshire Travel and Tourism, and Conservation International. 

ABOUT SILVERTECH

Live webinar:

Presenters

LINDSAY MOURA

Digital Marketing Lead

HANNAH SABO

Senior Media Manager

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